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Minimalist Cafe Branding

Creative agency Kokoro & Moi creates clean and elegant identity promoting Helsinki-based café chain Fazer.   The Fazer Café was first established in 1891, in Kluuvikatu, Helsinki, by Karl and Berta Fazer. An established brand, a new batch of Fazer Cafés were opened in the summer of 2013, and with more in the pipeline, Kokoro & Moi was recently commissioned to create a new identity identity reflecting the brand's tone-of-voice. The result was this minimal, elegant concept, which has been used across the whole brand, including wallpaper, napkins and take-away packaging design. The team comments on Behance: "The visual identity is built on the custom-made typefaces, Fazer Grotesk and Fazer Chisel, which have taken their forms from the classic Fazer...

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