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Minimalist Cafe Branding

Creative agency Kokoro & Moi creates clean and elegant identity promoting Helsinki-based café chain Fazer.   The Fazer Café was first established in 1891, in Kluuvikatu, Helsinki, by Karl and Berta Fazer. An established brand, a new batch of Fazer Cafés were opened in the summer of 2013, and with more in the pipeline, Kokoro & Moi was recently commissioned to create a new identity identity reflecting the brand's tone-of-voice. The result was this minimal, elegant concept, which has been used across the whole brand, including wallpaper, napkins and take-away packaging design. The team comments on Behance: "The visual identity is built on the custom-made typefaces, Fazer Grotesk and Fazer Chisel, which have taken their forms from the classic Fazer...

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For the cycling Coffee enthusiast

With spring fully here (despite the rain), the dreams of leisurely bike rides under blossoming trees and lounging in grass covered parks is almost within reach (these really are just dreams here in Ireland). If you’d like to add a fresh cup of coffee to the equation, your options for safely transporting it can be limited. Just in time for better weather, the Swedish cycling accessory company Bookman, known for their portable and powerful bike lights, has just launched a new cup holder for your bike to make your coffee’s journey easier. The simple and utilitarian design attaches like a clamp and can be quickly and easily removed. The company claims that it will remain firmly in place, even over...

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