We've been driven by a simple goal: to change the way people think about coffee.

Today, we do that by building lasting partnerships with producers and wholesale customers alike, delivering exceptional coffee alongside the expertise, support, and service that help businesses thrive.

More than a coffee roaster, we're committed to your success, because when you succeed, so do we.

The Foundations of every partnership

  • Transparency


    We talk about the people and places from where we source our coffee – because we actually go there, sometimes to some of the most remote and inaccessible parts of the world. We build partnerships with producers and cooperatives that share our values and passion for great coffee. Almost every single bean we roast has been sourced and traded directly.

  • Expertise


    Second is the depth of expertise across all our teams. From sourcing and quality control through to roasting, blending, production, servicing, training and ultimately the business of coffee itself, it’s all here.

  • Passion


    Third is our passion for what we do. We care about our farming partners, about the quality of coffee we buy and roast, and about helping our own customers to succeed and grow.



  • Innovation


    Fourth is innovation. Over the years, we’ve developed a deep understanding of our markets, allowing us to adapt to industry change and stay ahead. From our coffee lab to the equipment we provide, and our servicing and training, we’re constantly improving to maintain our position at the forefront of the industry.




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Ethiopia Mirado Natural Single Origin - Bailies Coffee Roasters

Exceptional Coffee Sourced with Purpose

Great coffee starts with great relationships. Through Bailies direct trade, we build long-term partnerships with coffee producers around the world, sourcing exceptional coffees with a focus on quality, traceability, and sustainability.

That same partnership approach extends to every wholesale customer we work with. From carefully crafted signature blends to exceptional seasonal coffees, we help you build a coffee offering that's tailored to your business, consistently roasted to the highest standard, and supported by the expertise your team needs to succeed.

Beyond the Coffee Machine

The right equipment plays a vital role in delivering exceptional coffee. We work with some of the industry's leading manufacturers, including La Marzocco, Kees van der Westen, Conti, Mahlkönig, and Mazzer, to provide reliable equipment solutions tailored to your business.

Backed by over 40 years of combined engineering experience, our team supports you beyond installation, with ongoing servicing and expertise to ensure your coffee programme continues to perform at its best.

Investing in Your Team

Exceptional coffee starts with skilled people. Investing in your team’s development helps improve drink quality, workflow efficiency, staff confidence, and consistency across your coffee operation — all of which contribute to a better customer experience and stronger business performance.

Our team of SCA-accredited coffee trainers provide tailored support, from essential coffee skills and latte art through to SCA-accredited courses, helping your team build the knowledge and confidence to excel behind the bar.

By developing your people, you can create stronger teams, raise service standards, and deliver exceptional coffee experiences every day.

Start your Coffee Partnership